COMPANY

Growth Resourcing helps ambitious UK businesses grow with hungry, ambitious people in South Africa.

If you’ve aspirations to achieve and are struggling to find the right people to scale at pace, we have the solution.

Changing lives for our customers and our people. We provide harder working, more focused people who will align with vision, and drive business to achieve goals. Our mission is to help ambitious businesses achieve the growth they want. We know that for a business to really accelerate, it needs people who have the same care, passion, integrity and attention to grow your business that you do.

ROLE DESCRIPTION

We’re looking for a Senior Copywriter to lead the development of clear, compelling, and strategic copy across a wide range of channels and formats. You’ll play a pivotal role in shaping our brand voice, crafting persuasive content, and guiding junior writers, all while driving measurable engagement and supporting key marketing goals, under the direction of the Head of Marketing.

The ideal candidate is not only a master of language but also a strategic thinker with a proven track record of delivering content that converts. You’ll work closely with designers, marketers to bring creative campaigns and brand narratives to life, always with attention to tone, audience, and business objectives.

This is a fantastic opportunity for a confident, collaborative, and imaginative writer who thrives in a fast-paced, idea-driven environment.

ROLE RESPONSIBILITIES

Write high-impact, on-brand copy for a variety of formats: websites, email campaigns, landing pages, ads, blogs, video scripts, and more.

Lead and execute creative content strategies across channels, ensuring consistency in voice and message.

Interpret briefs and translate complex ideas into clear, human-centric messaging, including helping shape AI-generated content.

Collaborate with cross-functional teams, including design, product, and digital marketing, to develop cohesive campaigns.

Edit and elevate content created by junior writers or AI tools to ensure it meets brand and quality standards.

Conduct thorough research and stakeholder interviews to inform copy.

Use SEO and content best practices to optimise written work for visibility and engagement.

Guide tone-of-voice development and help maintain brand guidelines across all content.

Contribute to brainstorming sessions, campaign ideation, and creative reviews.

REQUIRED SKILLS & QUALIFICATIONS

5+ years of proven experience as a copywriter, preferably in a senior or lead role.

A strong portfolio showcasing a range of content types, tones, and brand storytelling.

Exceptional writing, editing, and proofreading skills with acute attention to detail.

Strong understanding of content strategy and how copy supports broader marketing goals.

Proficiency with SEO principles and tools.

Experience with CMS platforms (e.g. WordPress) and basic knowledge of HTML.

Excellent collaboration and communication skills.

Ability to juggle multiple projects, prioritise tasks, and meet tight deadlines.

Desirable Skills & Experience

Experience mentoring or guiding junior writers or creative contributors.

Comfort working in a fast-paced, creative, or agency environment.

Familiarity with data-driven content development (e.g. using analytics to optimise messaging).

A degree in English, Journalism, Marketing, Communications, or a related field.

Application Requirements

Please submit your CV along with 3 writing samples or a portfolio link that demonstrates your range, creativity, and strategic thinking. Applications without samples may not be considered.