I am a Senior Copywriter and Creative Content Specialist that has added value to businesses for over 20 years in diverse industries across South Africa, the UK, Australia, Dubai, Singapore, and Taiwan.

I approach every project with creativity, strategy, and results-driven storytelling to spark fresh ideas, simplify complex concepts and deliver innovative work that drives business growth, builds brands and creates authentic audience engagement.

From launching brands and creating website content from the ground up to writing compelling copy for ads, blogs, articles, social media and landing pages, my ability to switch gears on the fly enables me to quickly adapt to different brand tones and voices when needed to meet client needs. If you have a moment, please check out my portfolio for examples of my recent projects.

I hold a Bachelor’s degree in Media and Communications, but also have expertise (and select certifications) in AI platforms, SEO, editing, video script writing, business communications, media production, and UX/CX copy.

I have honed my skills and expertise across multiple industries, including Business Process Outsourcing (BPO), Recruitment, RPO, Managed Services, Telecommunications, SaaS, Finance, I.T, Insurance, Realty, Retail, Media, and Broadcasting.

I am an innovative thinker, a problem solver, a fast learner, and an excellent communicator. I can manage multiple projects and deadlines, and effectively interpret briefs and business goals into actionable steps that produce results. I am skilled in creative direction and team leadership, and thrive on working with diverse perspectives.